Archive

Author Archives: pjrodriguez

We now live in the digital age. But it still a period of transition and we continue to adjust expectations for modes of behavior and struggle to understand what values should be kept from the old age and what new values should be developed for modern times. To that end, a new term has begun to be used: “digital citizenship.” A Thursday morning panel will help attendees better understand this concept. To help provide the proper background, here is a guest post from the Senior Director of Cable in the Classroom, Frank Gallagher.

Cable in the ClassroomDigital citizenship is a term we’re starting to hear more and more often from policy makers, Internet safety advocates and education organizations.  In a nutshell, it is a way to address many of the risks children face in the digital world in a positive and proactive way that also teaches them how to be safe, thoughtful, effective users of the wonderful tools and services available via broadband.

Digital citizenship has an attraction to each of supporting groups for similar reasons – as a nation, we have invested hundreds of billions of dollars in wires, plant and equipment to deliver broadband and billions more to provide computers and connectivity in schools.  If schools and students are to take full advantage of that investment, and if we are to prepare children for college, careers and civic life in the 21st Century, we can’t just talk about “safety” and can’t just prohibit, block and filter.  Rather, we must, from a very early age, be helping kids learn the proper ways to behave, interact, create, and collaborate in digital spaces.

I have seen schools where this has been done, where there are no filters, where the kids know the rules and expectations and have internalized them.  They are responsible digital citizens who are using their tools, technology, and broadband connections to learn how to all of the kinds of tasks, using all of the critical thinking skills that will be required for careers in the future.

As a nation, as educators, as members of the industry that is the largest provider of broadband, we all have an interest in seeing kids and families learning how to use the wonderful tools and content they have available at the click of a mouse.  We want them to use our products and services in safe and effective ways.  We want them to be effective communicators, inventors, entrepreneurs, and citizens.  They can’t do that if we block, filter and don’t talk about the applications that kids use every day outside of school.  We can help shape the development of the next generation in positive, productive directions if we adopt the digital citizenship model.

To that end, Cable in the Classroom, the industry’s education foundation, is moderating a panel on this topic, Growing Up Digitally: Citizenship in the Broadband Age.  We’ll talk about the abc’s of digital citizenship, why it is important to the cable industry, policymakers and communities, and what actions are on the horizon.  It’s also the first step in Cable in the Classroom’s new direction.  CIC will be devoting substantial time and resources to working with others to help develop the concept of digital citizenship, collect and syndicate resources, and take the lead in advocacy.  Come join us.

[Kyle McSlarrow, President & CEO of NCTA, has written the following op-ed piece, which appears in today's edition of CableFAX. I actually attended the '96 conference, then called The National Show, which Kyle references below and the cable industry has indeed changed dramatically since that time.]

The Cable Show’s return to Los Angeles for the first time since 1996 provides the perfect opportunity to reflect on the tremendous progress our industry has made since our last visit to Southern California. In fact, there may not be an industry in America that has so dramatically transformed itself so quickly.

In 1996, our distribution platform was a one-way analog system. Our platform today provides an interactive communications network that entertains and informs with tremendous award winning content, connects millions to an amazing broadband Internet experience, provides superior and affordable digital phone service and offers a growing array of interactive services that have changed the way we consume media and entertainment.

Our industry’s transformation has benefited consumers, our economy, and America’s global competitiveness. Since 1996, our industry has invested $185 billion to produce the most creative and widest variety of programming that is available; and, $160 billion in massive infrastructure upgrades, maintenance and equipment that can deliver five gigabits per second of data. And, despite a challenging economy, we continue to invest and innovate.

We should probably stop talking about the “convergence” around the corner. It is here now. Cable service is no longer just video, and content is no longer just viewed through the TV. Broadband has become a “must have,” and the Internet economy has exploded. Consumers are in the driver’s seat as they continue to witness more choice, new platforms, and optimization of their personal telecom services.

Words can hardly do justice to the myriad ways that our industry is now an integral part of life for millions of consumers. So, if you are one of the thousands joining us at The Cable Show, experience yourself cable’s impact by visiting the centerpiece of the show’s exhibit floor, My World—Powered by Cable. It’s an inspiring, immersive journey into the new era of anytime, anywhere, anyway-you-want-it content and communication. Modeled after a Hollywood back-lot, My World leads visitors through a virtual world of buildings, neighborhoods and living spaces brought to life through the connective power of our services. It demonstrates the full breadth of our industry’s ability to provide media and communications experiences the way you want it. And throughout the show floor, you’ll find more than 300 exhibitors displaying our industry’s greatest content, services and technologies

Right next to My World, CableNET highlights the latest emerging services, including ultrafast broadband, advanced advertising, interactive television, 3D TV and much more.

We’ve also got a great line-up of general sessions and panels that will tap into some of the most creative minds from our industry, Hollywood and Silicon Valley. And even though we are far from Washington, you’ll find a robust public policy program featuring top officials from the federal government and the Obama Administration.

So, welcome to Los Angeles and your world.

In what is possibly the first big announcement out of The Cable Show 2010, the cable industry launched SelecTV, which is described as “a consumer-facing brand that will appear on-screen to indicate the availability of interactive television content.”

Wayne Friedman’s MediaDailyNews story describes the details:

With SelecTV, an on-screen icon alerts viewers to interactive programming or advertising capabilities. The industry promises a seamless interaction between viewer, cable company, programmer and advertiser across all major U.S. cable systems.

SelecTV is the result of an industry-wide brand initiative led by Canoe Ventures, an advanced digital television platform and services company, in concert with the Cabletelevision Advertising Bureau (CAB), the Cable & Telecommunications Association for Marketing (CTAM), Cable Television Laboratories (CableLabs), and the nation’s leading MSOs, including Bright House Networks, Cablevision Systems Corporation, Charter Communications, Comcast Corporation, Cox Communications, Inc., and Time Warner Cable, as well as national advertising and cable television programming partners.

For the very technical among you, SelecTV is not intended to be the brand name for EBIF (Enhanced TV Binary Interchange Format), which is a technical specification used in interactive TV. However, EBIF will support SelecTV-branded applications.

Canoe will be exhibiting in the CableNET exhibit this year, so you can probably learn more there.

Each year in the spring, NCTA hold its annual conference, The Cable Show. We attract about 12,000 attendees, drawn from various aspects of the cable industry and from related fields.

Since 2006, I have blogged the events of our event, reporting on various session and detailing interesting things on the exhibit floor. This year, in order to augment our coverage, we’ve decided to bring in a fresh perspective, someone from outside, to contribute to our blog coverage.

Here are the parameters:

  • The Cable Show runs May 11-13 in Los Angeles. If you’re located in California, that is a plus.
  • We’d like someone with some knowledge of broadband technology, since the show will be featuring such things as place-shifted TV services like TV Everywhere, 3-D video, DOCSIS 3.0 and so on.
  • You should be a good writer. We would need somebody to cover events and write them up in a timely fashion.

What will you see at the Show? FCC Chairman Julius Genchowski will be addressing the attendees, and we’ve got a number of big names on the General Sessions that we’ll be announcing soon. The My World exhibit will highlight a lot of cutting-edge applications and services. Wednesday, May 12, is the NBC Universal party, held at Universal Studios Hollywood.

This is a paid gig, so we’ll be looking for someone with the skills and moxie to carry it off. If you think you’re right for the job, drop us a line at blogforcable@gmail.com. We look forward to hearing from you.

[This has been cross-posted at the Cable Tech Talk blog.]

At the 2004 National Show in New Orleans, NCTA staged a very successful exhibit called The Broadband Home.  The exhibit, which consisted of a full-scale mock home filled with broadband applications running over cable plant, provided a showcase for telephony, home networking, high-definition television, DVRs, and VOD.

At The Cable Show ’09, the highlight was Broadband Nation, an exhibit that we described as “a Main Street America-themed technology showcase highlighting the advanced services and consumer benefits associated with cable’s broadband telecommunications platform.” It was set up to show urban, suburban and rural settings, with an entertainment center, a school, a medical clinic and the small business environment.

We’ve just announced details for this year’s consumer-focused content and technology pavilion: “My World – Powered by Cable.” If you’ve been to some of our earlier tech exhibits, you may be wondering what’s different this year. To take advantage of our L.A. location, My World will focus on the important role that content plays in broadband technology. As the cliché goes, “It’s Hollywood Meets Silicon Valley.”

You can see the trend here. We believe that’s cable’s platform is quite powerful.  There is a developing trend to make more content available to our customers, to make it available on more platforms, in more formats, to make it easier to search for and find content. Some of the examples include:

  • Multi-platform, time- and place-shifted TV (e.g., “TV Everywhere/Anywhere”)
  • Next-generation program guides and user interfaces
  • 3-D TV delivered to your living room
  • tru2way and enhanced TV interactive applications
  • Social networking/social television
  • Online video gaming

In addition, we’ll have VoIP solutions, WiMAX, DOCSIS 3.0, home automation, energy management, educational applications, commercial services for retail and hospitality industries, and so on and so on.

All of which serves to demonstrate that the cable industry is playing an important role as America’s telecommunications landscape undergoes a massive overhaul. We think My World will help pull if all together into one place, making it easier to appreciate these dramatic developments.

Mable Theater, part of My World - Powered by Cable

Follow

Get every new post delivered to your Inbox.